Community Interest – February 2008

Napa Valley Marketplace Magazine “Community Interest” February 2008.

Hospitality - Sharing the “Joy of Life”

Hospitality – Sharing the “Joy of Life”
By Carolyne Gamble

Napa Valley attracts about five million visitors each year, mainly to visit the world-famous wineries and taste the fine wines.

But where do all these people stay and where do they eat? What exactly do they do while they’re here?

Consider the people in the Napa Valley’s hospitality industry who serve all our visitors. Tourism drives business to the wineries, the restaurants, hotels, B&B’s, caterers, spas and hundreds of other service businesses.

Trends & Talk About Town –
What Hospitality Professionals
Need To Know

This spring, for better business AND better service, hospitality professionals come together to strategize, learn, and network. Here is hospitality, served on a platter, all rolled into a well-crafted package.

The Napa Valley College Hospitality Symposium
March 25, 2008
Napa Valley College
Upper Valley Campus

This is an educational forum for business owners, managers and decision makers. Sure, they’re interested in making a profit. That’s good business. But they’re interested in better service as well, for that is the key to this industry. It’s what keeps the tourists returning to Napa Valley.

“The NVC Symposium creates a shared vision and common values toward management and leadership in our hospitality industry,” says Charlie Monahan, Hospitality Institute Program Manager.

Looking for Joy?

The Hospitality Symposium includes a full day of speakers, seminars, lunch, wine reception and industry presentations delivering strategies for profit and better service. Chip Conley from Joie de Vivre is the keynote speaker. His topic, also the title of his recent book, is “PEAK – How Great Companie-s Get Their Mojo From Maslow.”

Conley’s company is the owner of the largest number of independent hotel properties in the Bay Area. “I named my company Joie de Vivre because I was looking for joy in my life,” he says.

Conley is the author of three acclaimed books: The Rebel Rules – Daring to Be Yourself in Business, Marketing That Matters – Ten Practices to Profit Your Business and Change The World, and PEAK.

Along with Conley, highly-regarded professionals from the worlds of food, wine, and tourism will present the latest industry tips and trends. The atmosphere is casual. The information is crucial. There are sessions about four tracks for success: Service, Marketing, Operations and Human Resources.

Who Should Attend?
• Directors and managers in wineries, hotels,
restaurants, food service and spas
• Managers and staff who deal with the
Hospitality Industry
• Staff of local and regional hospitality businesses
• Consultants for the hospitality industry

“Last year was exceptional,” says Sara Scott, Executive Chef at Folio Enteca and Winery, which opened recently at the new Oxbow Public Market on First Street in Napa.

“I attended the Hospitality Symposium last year and it gave me a fabulous overview of the hospitality and restaurant business. I received the broad perspective AND specific information such as financial reports and lots of marketing ideas. It provided all pieces to the puzzle, all in one day.”

The Hospitality Institute has partnered with the Job Connection, the Napa County Workforce Investment Board, Regional Occupational Programs and Napa Valley Chambers of Commerce. Visit for a listing of the full program, speaker bios, and registration information or, call the Napa Valley College Small Business Development office at 707-253-3210. The cost for one attendee is $125. A second attendee from the same company is $100.


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