Business Review – September 2008

Napa Valley Marketplace Magazine Business Review September 2008.

Napa Massage & Bodycare Collage

Napa Massage & Bodycare
Relaxation & Stress Relief in Historic Downtown

With its nine year anniversary just last month, Amanda’s Massage & Bodycare is changing its name to Napa Massage & Bodycare. “What’s in a name?” quips long-time business owner Amanda Escobio-Lewis.

The change is a reflection of the shift in downtown Napa as well as the business itself. Just as downtown Napa is finally thinking bigger, Escobio-Lewis is positioning her business to do the same. “After starting as just one therapist massaging in one room so many years ago, it is time for the business name to recognize the hard work of everybody involved with our seven-day-a-week operation,” states Escobio-Lewis. “My intention is to maintain the small-town feel of an owner operated business while embracing the new growth of downtown Napa.”

Close friends, many day spa clients, staff and others know that Escobio-Lewis has been successfully managing the business remotely for nearly two years. “Even with Amanda in Florida some of the time, this place is still very much owner-operated,” explains Kris Cole, on-site manager and lead massage therapist. Cole and Escobio-Lewis met four years ago at a Pregnancy Massage Course in San Francisco. Soon after, Cole, a native Napan who worked for 14 years at Silverado Vet Hospital before training in massage therapy, joined the team. She and Cole work closely together on day-to-day business operations. Each credits the other’s left-handedness for the unique blend of genius and insanity that makes a small business tick. “Kris really is my left-hand person,“ Escobio-Lewis says, only half-joking.

If Cole is her left-hand, then the bubbly and world-traveled Babs Bornemann is her right. “She’s actually more like an octopus, since she does top-notch massage, skin and nails, plus contributes on the admin side,” teases Cole of her right-handed counterpart.

World-travelers, beach bums and dog whisperers are only a small part of the Napa Massage & Bodycare team. “It is such a privilege to work with these people. If I’m not the perfect massage therapist for you, then I know somebody else here will be. We want you to find the perfect fit.” says Cole. You can even do a trial run; Jennifer Heminger offers chair massage regularly at Pharmaca, and Carol Villas does so at the Tuesday Farmers Market. Both of these therapists are available several days a week at Napa Massage & Bodycare. New clients can take advantage of the “Try Us For $25” campaign advertised in this issue. Existing loyal supporters are not left out, Escobio-Lewis promises a “freebie” next time they schedule. You can learn more about the highly diverse, nurturing and experienced professionals on the company website,, where individual bios are posted.

“We’re actually more like a family, than regular co-workers,” says Kim Himes-Aronsen who had one of the groups 4 babies in the past two years. “Since we’re open everyday, early till late, we work together to create a schedule that supports our busy clients as well as our own home lives.” Carlos Uribe, one of the team’s three male massage therapists, will add baby number 5 later this year. “We recently created a discount for pregnant women. After working with my sisters, co-workers and now my wife during pregnancy, I know first-hand that there is no better time to receive a massage,” he says.

At one time, the business’s clients were 100% local Napans. Today the day spa enjoys a nearly even split of a dedicated local following and wine country visitors. Escobio-Lewis adds, “Our goal is to remain the locals’ favorite with the ideal visitors’ location.” In keeping with a local focus, the day spa has organized and hosted, for several years, a Holiday Gift Bazaar, featuring the work of local artists to benefit the Napa Valley Food Bank. Their next event is the Second Chance Celebration, a Clothing Drive and ReGrand Opening with local charity, First Impressions ( and the Napa Premium Outlets, on Saturday 9/20, 3-7pm. “While helping others and having fun, this event will be our second chance to make a first impression as THE place for massage & bodycare in Napa” says Lewis. Check the Marketplace Events in this issue for details.

Yesterday’s “mom-and-pop” businesses are today’s sophisticated boutique establishments. Lewis and her team of a dozen massage therapists, manicurists and estheticians blend personalized attention and premium services in a unique historic location. Like the valley’s boutique wineries, Napa Massage & Bodycare will see discerning guests, just a few at a time, for something special that can’t be had just anywhere.

“We’ve been doing things differently here for a long time. Now we put a name on it,” says Diane Barbosa the massage therapist who coined the new term “Welti Wellness Massage” which debuted with the business name change this summer. The new name for the day spa’s signature service pays homage to its unique location within the historic Welti Wellness House. Dr. Welti, a prominent local physician nearly 100 years ago, built the craftsman-style house in downtown Napa. Today, his healing work continues.

Located at 1834 First Street, one block west of Jefferson, the day spa is in walking distance to a handful of upscale inns and downtown hotels, yet offers easy street parking for locals. Call 252-7079 to schedule an appointment, and be sure to check for more information, including special offers.

What’s A Welti Wellness Massage?

An integrated hands-on approach combining a Swedish foundation with elements of
Deep Tissue, Trigger Point, Sports, Reflexology, Energy balancing and more.

These *extras* are included FREE:
Any pressure from light to deep w/ Aromatherapy oil or unscented lotion
Pain-relieving liniment for target area w/ Peppermint-chamomile foot crème
Therapeutic moist heat or cold pack w/ Integrated bodywork with advanced techniques w/ Full clock time


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